Instagram Influencer Pricing Benchmarks
| Influencer Tier |
Avg Engagement Rate (%) |
Cost per Engagement (USD) |
Avg CPM (USD) |
| Nano (1K–10K) |
2.19 |
0.1 |
25 |
| Micro (10K–50K) |
1.73 |
0.15 |
30 |
| Mid-tier (50K–500K) |
0.94 |
0.2 |
35 |
| Macro (500K–1M) |
0.68 |
0.25 |
40 |
| Mega (>1M) |
0.54 |
0.3 |
50 |
Youtube Influencer Pricing Benchmarks
| Influencer Tier |
Avg Engagement Rate (%) |
Cost per Engagement (USD) |
Avg CPM (USD) |
| Nano (1K–10K) |
2.1 |
0.2 |
30 |
| Micro (10K–50K) |
2.7 |
0.25 |
30 |
| Mid-tier (50K–500K) |
3.3 |
0.3 |
40 |
| Macro (500K–1M) |
3.5 |
0.35 |
45 |
| Mega (>1M) |
3.5 |
0.4 |
55 |
Tiktok Influencer Pricing Benchmarks
| Influencer Tier |
Avg Engagement Rate (%) |
Cost per Engagement (USD) |
Avg CPM (USD) |
| Nano (1K–10K) |
11.9 |
0.05 |
20 |
| Micro (10K–50K) |
10.3 |
0.07 |
25 |
| Mid-tier (50K–500K) |
9.4 |
0.1 |
30 |
| Macro (500K–1M) |
9.4 |
0.12 |
35 |
| Mega (>1M) |
9.6 |
0.15 |
40 |
Avg views per cost by platform
| Platform |
Avg Views |
Avg Likes |
Avg Shares |
| Treffa (YT Shorts) |
229,552.42 |
10,762.66 |
131.73 |
| TikTok |
2,834,184.42 |
304,349.45 |
2,693.96 |
| YouTube |
889,663.71 |
41,744.72 |
0 |
| Instagram |
4,714,158.54 |
0 |
0 |
Cumulative Metrics
| Date |
cumViews |
cumWatchhrs |
cumLikes |
cumShares |
| 0000-00-00 |
88,607,233 |
371,477.76 |
4,154,388 |
50,849 |
| 2024-04-15 |
94,651,353 |
392,336.82 |
4,382,545 |
56,826 |
| 2024-05-01 |
97,624,810 |
402,527.63 |
4,534,939 |
58,780 |
| 2024-05-03 |
109,290,562 |
455,295.65 |
5,000,836 |
63,940 |
| 2024-05-09 |
114,344,839 |
474,828.49 |
5,223,131 |
66,009 |
| 2024-05-10 |
118,234,517 |
491,040.47 |
5,418,620 |
67,714 |
| 2024-05-11 |
122,868,335 |
511,874.87 |
5,597,802 |
69,162 |
| 2024-05-13 |
125,012,265 |
520,914.51 |
5,683,953 |
69,967 |
| 2024-05-15 |
127,959,279 |
534,124.94 |
5,815,806 |
71,633 |
| 2024-05-17 |
138,234,243 |
582,515.69 |
6,289,557 |
76,361 |
| 2024-07-22 |
141,746,091 |
598,868.82 |
6,514,150 |
78,022 |
| 2024-08-12 |
142,262,177 |
601,310.79 |
6,547,813 |
78,417 |
| 2025-01-05 |
143,480,500 |
607,941.45 |
6,653,833 |
78,921 |